In the current economic environment there are heightened gains for cheating. Everyone is asking about price … very few people ask about quality and traceability. Disreputable sellers are looking for ways to increase their margins, and they do this by mixing one product with another to reduce cost. An example of this is mixing pomace oil with sunflower oil and still claiming it is olive pomace oil, another common method is to mix extra virgin olive oil with cheaper oil and still call it olive oil.
